"wood craftsmanship" "the hard way"

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"wood craftsmanship" "the hard way"

Postby robin wood » Thu Jan 27, 2011 8:31 am

That's the title of this advert for Lexus, what do you think?

http://www.youtube.com/watch?v=SuaakvyH ... re=channel
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Re: "wood craftsmanship" "the hard way"

Postby Robin Fawcett » Thu Jan 27, 2011 9:02 am

Try and ignore the madverts Rob. Thought you didn't watch telly anyway?
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Re: "wood craftsmanship" "the hard way"

Postby robin wood » Thu Jan 27, 2011 9:34 am

Robin Fawcett wrote:Try and ignore the madverts Rob. Thought you didn't watch telly anyway?


No telly, I was sent the youtube clip.

I am quite interested in the way "craftsmanship" has become hot property in marketing luxury brands at the moment. I think it is a good thing. No harm being associated with expensive desirable products and the more money the add companies pump into making craftsmanship desirable the better.

As for how much wood craftsmanship is involved in a Lexus I am dubious. I saw a chap bandsawing and sanding a bit of plywood in the clip.
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Re: "wood craftsmanship" "the hard way"

Postby monkeeboy » Thu Jan 27, 2011 5:44 pm

I think it's total rubbish.
And shouldn't that be "craftspersonship"?

I find it frustrating that many traditional products, that were once born of necessity, have now become luxury items.
But it could be the only way many of them survive...until something...
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Re: "wood craftsmanship" "the hard way"

Postby steve tomlin » Thu Jan 27, 2011 10:40 pm

investing time, effort, skill and the best materials in 'the pursuit of perfection'; isn't that what we're all aiming, in our own particular way, to do?
i'm not saying i agree with what lexus do or whether it is craftsmanship but i think it's fascinating that they focus on this and i could probably learn a whole lot from the language they use but at the moment i'm listening to The Manic Street Preachers live from blackwood at fulll volume so corporate rhetoric will have to wait.
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Re: "wood craftsmanship" "the hard way"

Postby SeanHellman » Thu Jan 27, 2011 11:15 pm

I am sure we can all pick a few holes in it. If you want consistent grain across the whole dashboard then use a single plank. Using different planks from the same tree can result in some widely different grain patterns. Yup that was plywood. Most stuff is made on CNC machinery these days and the role of the craftsman has been sidelined to that of technician. As with most ads this machinery, with these craftsmen is all filmed elsewhere, I doubt very much that they work this way. I would also be surprised that they are using solid burr instead of veneer. So on this level as someone who knows about wood, I am insulted and think this is just another bullshit ad. This ad was made by the spin doctors to sell cars and create desire for the best.
Interesting to link craftsmanship and hard. I have never thought of myself as being`hard` or doing hard work. So I think it can not hurt any craftspeople to have big business or brands to bang on about craftsmanship. Made by hand by craftsman = good and desirable. As we go deeper into recession we hear and see more ads about craft and tradition which usually equate to well made, and long lasting.
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Re: "wood craftsmanship" "the hard way"

Postby RichardLaw » Sat Jan 29, 2011 12:45 am

Yeah! So good the video doesn't even play on my Mac. Therefore de facto rubbish.
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Re: "wood craftsmanship" "the hard way"

Postby RichardLaw » Sat Jan 29, 2011 1:07 am

OK, problem fixed.

Lexuses are for people who have so much cash they have no idea (or imagination) what they should do with it (that' s why they buy a Lexis)

I don't see a place for plywood on a green wood working forum, for a start plywood blunts Silky saws really quickly (and in my case, mebbe unbelievably, bust off a saw tooth).

Cars and wood are an uncomfortable mix,(unless you go back what I suppose is now a good few years to "half-timbered" (see Barry Humphries) Morris Minor travellers, Morgans, WWII 'planes etc.)

Adverts of this kind are what is rotting the brains of otherwise perfectly sound human beings - a bit like the worst woodland fungi really. Or, worse, deer.

Just what does "Lexus" mean anyway? Language apparently! May God rest our souls!
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