My daughter has built a web shop...

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My daughter has built a web shop...

Postby Baggy » Fri Dec 09, 2011 9:12 pm

Hi all

Proud Dad here, in these tough times for youngsters my daughter is building a business for herself.

I mentioned a while ago that my daughter, 20yrs, was making jewellery. After investing in lots of money doing jewellery making courses over the last two years sand she has now taught herself how to build a web shop.

She would love some feedback please
http://www.jewellerybygina.co.uk
Best wishes
Mark
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Re: My daughter has built a web shop...

Postby robin wood » Sat Dec 10, 2011 11:34 am

When you say she'd love feedback do you mean she would like advice on how to improve it for sales or just a few nice compliments or what?

I would say she has the basics right which is a very good start. The products are shown clearly and simply and 2 clicks gets me to a specific item with a price. Amazing how many websites fail to do that simple thing. I didn't go through the sales pages long enough to see if P&P system is clear and simple, that is important.

I think the site is lacking 2 things and you are in the perfect position to help. People don't buy products they buy how they think that product will make them feel. You need to show both on the site. What it is missing are some sexy shots of jewelry being worn with lovely soft lighting, the sort of thing that will tell you that this piece of jewelry will make you feel........well what is the selling point? will it make me feel slightly alternative and quirky? expensive and quality? will it give me a direct connection to a maker who has an interesting lifestyle that I am buying into and supporting?

Here is a good way to think of what to say. Imagine someone has bought some of your jewelry and someone else comments on it and says that is nice. In a couple of sentences what would the response be?

"I bought it online from this really cool person who makes everything herself?"
"It's made from unusual glass that comes from...."
"I bought it because so much jewelry is imported and I wanted to buy something made here"
"Actually I commissioned it specially, the maker offers a service where you can get just the colour and size you want."

That's the sort of story that is missing at the moment and without it then I am afraid it is just a bit like so many thousand etsy shops.
I would suggest a blog tied into it is a good way of driving traffic to a site and sharing ideas about what you are making though it can take time.
I would also change the "about me" it is important, it should have a picture and it currently under sells and makes it sound like she is an amateur. You need to have a bit more confidence, either talk about the work and how you are inspired by materials etc or something completely random like you enjoy reading in the park and people watching. The important thing is this is the bit where people make a connection to you as a person which makes it different from buying from amazon.

This website is a good example, it is a young 24 yr old shoemaker just look at the first page, does it shows shoes? no it shows people lusting after shoes? http://www.ruthemilydavey.co.uk/
As you flick through the site you see very few actual product shots, everything is like shots out of a country living type lifestyle magazine with interesting crops. I think you need your dad to do you a photoshoot.

ps just looked at shipping info which is good and clear though there is an incentive to spend less in order to get cheaper shipping. I can't imagine £20 worth will cost any more to post than £10 worth so I'd have a single shipping cost and for me it would be nearer £3.95 than £1.95 it takes time to put stuff in a jiffy bag, answer an email and take it to the post office.
http://www.robin-wood.co.uk bowls, books and courses
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Re: My daughter has built a web shop...

Postby Baggy » Sat Dec 10, 2011 5:23 pm

Thanks for taking the time for all that reviewing :-)

I have printed it and we will work through it.

She is working on a blog and I can always find a model for "lifestyle images"

Thanks again
Best wishes
Mark
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I can spell but I cannot type.

Photos of the Chelmer and Blackwater canal
http://markbaigent.zenfolio.com/chelmer_blackwater
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Re: My daughter has built a web shop...

Postby warrenee » Mon Dec 12, 2011 4:12 pm

for what it's worth, I'd say her prices are way, way too cheap. My soon-to-be-ex wife makes similar jewellry, so i am quite aware of the processes and the time and effort involved. She is devaluing the products and herself at these prices. They look very nice.
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Re: My daughter has built a web shop...

Postby Bob_Fleet » Tue Dec 13, 2011 11:21 am

I thought the prices were too low too.
Nice stuff.

Robin's comments are good but - personal choice, I absolutely hated the front page of the website he used as an example.
Click and move on for me I'm afraid although the shoes in it were absolutely magic.
You can please some of the people all of the time...............

And before you comment - my website is years out of date, clunky and not a sales site.
http://www.onegoodturn.co.uk

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Re: My daughter has built a web shop...

Postby robin wood » Wed Dec 14, 2011 12:50 am

Bob_Fleet wrote:Robin's comments are good but - personal choice, I absolutely hated the front page of the website he used as an example.
Click and move on for me I'm afraid although the shoes in it were absolutely magic.
You can please some of the people all of the time...............

Fair point but are you her target market?
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Re: My daughter has built a web shop...

Postby Whittler Kev » Sun Apr 22, 2012 7:03 pm

Nice quick to load site and good prices. Although I've read they are too low, Remeber what Tescos do 2p in the pound. If you get greedy you soon stop selling stuff as I've seen at loads of "craft" shows :?
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